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The importance of advertising
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Advertising
Advertising is an important and influential tool in various business processes, as it constitutes a means of communication that depends on influencing one or more individuals; By using one of the promotional means available to build a connection between consumers and products

The advertisement also represents the method used by the merchant to influence the buyer; This is based on the application of a range of means and methods of non-personal communication; In order to convey ideas and promote products and services.

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The importance of advertising
Advertising is an essential means of media used by various establishments; To communicate with the public and target customers of its business; Therefore, advertising is of great importance in the work environment, summarized as follows:

Economic importance
The economic importance of advertising shows its role in achieving the economic growth of the enterprise; Through his interest in following up on current or new services or goods, and this helps to increase the rate of consumption by individuals of the facility's products; Which leads to an increase in the volume of production, and the economic importance of advertising is summarized according to the following points:

TRANSLATED FROM:بناء مهارات التسويق الإلكتروني

Effect on supply and demand: is to contribute to increasing the demand for products, maintaining their prices at a specific level, and enhancing the purchase motive of consumers. The effect on marketing costs: It is the effect of advertising on marketing as part of its costs.

Impact on production costs: It is the role of advertising in increasing the volume of production, and this leads to reducing the general costs incurred by the facility. Influencing the quality of goods: is the provision of advertising to help indirectly improve the quality of goods

This contributes to enhancing the desire of consumers to obtain these goods. The effect on selling prices: It is the role of advertising in achieving stability in the prices of products within the market. Impact on investment: advertising support for investment and contribute to its increase, which results in an increase in national and individual income.

social significance
The social importance of advertising appears in its role in influencing the ideas of individuals, and this importance is summarized according to the following points: Educational impact: is the contribution of advertising to enhancing the conviction of individuals to buy a commodity or obtain a service

TRANSLATED FROM:كيفية خفض معدل الارتداد

Advertising relies on the role of logic in communicating influential information about the organization's products. Facilitating life in society: It is the role of advertising in providing services and goods to people by the best means and the lowest prices; Which contributes to saving their efforts by searching for products.

Introducing new habits: It is the role of advertising in people having a set of new habits resulting from the repeated use of the advertised products, such as: strengthening the habit of using a certain type of soap to wash hands.

Strengthening the rapprochement between society and people: It is the role of advertising in building a connection between all existing classes in a single society; Because of its role in transmitting diverse habits among people.
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